Become an OEB Owner
Franchising
Become an OEB Owner
Franchising
Build something exceptional
OEB Breakfast Co. is redefining daytime dining through elevated culinary experiences, design-forward restaurants, and a disciplined growth strategy. We partner with experienced operators to build and scale premium breakfast concepts in high-performing markets.
The most important daypart in hospitality is waiting.
2009
Calgary, Alberta
North America
Across Canada & US
2,400 – 3,200 sf
Premium daytime dining
Brunch & Lunch
Award-winning leader
Why OEB
A category-defining concept with a proven track record.
At OEB, everything starts with a commitment to quality, authenticity, and consistency. We believe great hospitality is built through passion, attention to detail, and operational excellence — delivering an experience guests can trust, every single time.
1
Category Leadership
A recognized leader in the Better Breakfast category, with a brand guests actively seek out and return to.
2
Guest Experience
Built around connection, energy, and occasion — not just a meal. OEB is a destination, not a transaction.
3
Culinary Standard
Rooted in sourcing, technique, and innovation that sets us apart from every traditional breakfast concept in the market.
4
Daytime Advantage
Strong weekend traffic with consistent weekday relevance. A balanced operating model that works for operators and teams alike.
Our Model
OEB operates a disciplined, performance-driven model designed for long-term success in the premium daytime dining category.
- High-performing unit economics
- Premium AUV category positioning
- Disciplined site selection strategy
- Operationally efficient daytime model
The partnership
OEB provides comprehensive support across all stages of development and operations, including real estate, design, culinary, training, marketing, and ongoing performance support.
Who We Are Looking For
We partner with experienced operators who are passionate about food, hospitality, and connection.
- Multi-unit operators preferred
- Hospitality or leadership background
- Demonstrated capital stability
- Strong cultural alignment with the OEB brand
Ready to get in touch?
The Development Journey
Our process is structured, collaborative, and designed to ensure alignment at every stage.
1
Initial inquiry
2
Intro call and brand overview
3
Qualification and territory discussion
4
Leadership interview
5
Discovery day
6
Approval and agreement
7
Site selection and territory exploration
8
Build out and construction
9
Opening and growth roadmap
Our Approach to Growth
OEB is focused on strategic growth, not density.
We believe in building meaningful, long-term partnerships rather than pursuing rapid expansion. Our pace of growth is guided by the strength of our partners and our ability to maintain our position as a leader in the Better Breakfast category.
Across our locations, OEB has built a reputation as a destination for elevated breakfast and brunch, driven by culinary innovation, premium ingredients, and a distinctive guest experience.
From strong weekend traffic to consistent weekday relevance, our restaurants are designed to generate sustained guest demand throughout the week.
Lifestyle
- Daytime-focused operations
- Strong team culture
- Balanced operating model
Lifestyle
- Daytime-focused operations
- Strong team culture
- Balanced operating model
Market Expansion
- Growing presence from Western Canada to Ontario
- Continued expansion focus across Ontario and Eastern Canada
- Proven track record of successful new market entry
Ready to get in touch?
Frequently asked Questions
Do I need restaurant experience to partner with OEB?
We prioritize partners with strong operational, leadership, or multi-unit management experience. While direct restaurant experience is valuable, we also consider candidates with transferable skills and a proven ability to lead teams and execute at a high level.
What type of partners are you looking for?
We partner with individuals and groups who are committed to building and growing within a defined region. Ideal partners bring a long-term mindset, operational discipline, and the capacity to scale beyond a single location.
What markets are currently available?
We are actively expanding in select markets across Canada. Opportunities are evaluated based on strategic fit, market demand, and development potential. Specific territories are discussed with qualified candidates during the process.
How much does it cost to open an OEB location?
Investment requirements vary based on market, size, and site conditions. Qualified candidates will receive detailed information, including investment ranges and financial disclosures, as part of the formal review process.
What kind of support does OEB provide?
OEB provides comprehensive support across all stages of development and operations, including real estate strategy, design, culinary systems, training, marketing, and ongoing operational support.
What is the typical size and format of an OEB restaurant?
OEB locations are designed to deliver a premium, design-forward guest experience while maintaining operational efficiency. Locations are typically in the range of approximately 2400 to 3200 square feet, depending on market and site conditions.
How long does it take to open a location?
Timelines vary depending on market conditions, permitting, and construction. Many projects are completed within approximately 6 to 18 months.
What is the operating model?
OEB is a daytime focused concept centered around breakfast, brunch, and lunch. This model supports consistent weekly traffic patterns and a balanced operating schedule.
Will I receive exclusive territory rights?
Territory structures are evaluated based on market size and development plans. For qualified partners, we may offer opportunities to develop multiple locations within a defined region.
How involved do I need to be in the day-to-day operations?
OEB partners are expected to take an active leadership role in their business, particularly in the early stages. Over time, many partners build strong management teams while remaining engaged in overall performance and culture.
Latest News
See what we’re cooking up next. From new dishes and seasonal features to community events and restaurant openings, there’s always something fresh happening at OEB.
Visit the Kitchen Blog
